By Don Smalley
August 5, 2022 7:26 am PT
Over the past couple of years, name, image and likeness licensing rules have changed American college sports forever. It’s been a rougher transition for some universities than others.
Groups called NIL Collectives have popped up rather quickly. Oregon’s version is called Division Street. It’s no surprise that with the U of O’s relationship with Nike, the Ducks have handled the new landscape rather well.
According to On3.com sports, some collectives have been more ambitious than others and they have been able to rank the top 20 collectives from around the country in terms of ambition.
This is partly what they said about Division Street:
Some of the brightest and most influential sports marketing minds around have helped determine the structure and direction of this Oregon-centric collective. That has enabled Division Street, in the words of one industry source, to “operate at a high efficiency” and foster long-term sustainability.
Here are the top 10 collectives, according to On3:
1
Spyre Sports Group – Tennessee
President: Hunter Baddeur
Estimated annual revenue: $25 million
2
John Ruiz – Miami (FL)
President: John Ruiz
Estimated annual revenue: $10 million
3
The Fund – Texas A&M
No specific president or revenue has been disclosed.
4
Division Street – Oregon
Founder: Phil Knight
Senior advisor: Sabrina Ionescu
Estimated annual revenue not listed
5
Gator Collective – Florida
CEO: Eddie Rojas
6
BLVD LLC – USC
Founders: Brandon Sosna, Michael Jones
7
The Foundation – Ohio State
Founders: Cardale Jones, Brian Schottenstein
Estimated revenue: $13 million
8
The Matador Club – Texas Tech
Collective Leader: Cody Campbell
100 football players signed the same $25,000 contract ($2.5 million)
9
Clark Field Collective – Texas
CEO: Nick Shuley
Estimated revenue: $10 million
10
High Tide Collections – Alabama
Senior Advisor: Phillip Stutts
Revenue not disclosed
