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Lawsuit Alleges Colgate Palmolive Falsely Labeled EltaMD Sunscreen as Mineral Based

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Plaintiff’s have filed suit against Colgate-Palmolive alleging it deceptively labels its EltaMD sunscreen as “mineral-based,” when it contains several chemical ingredients.

The complaint was filed on December 2, 2022, by plaintiffs Amy Schneider and Erika Opgenorth on behalf of themselves and others similarly situated, in the U.S. District Court for the Northern District of New York against Colgate-Palmolive Company and CP Health Group Inc. The suit alleges a violation of New York’s General Business Law and California’s Consumers Legal Remedies Act and additional claims.

Plaintiffs in the suit allege the defendants use deceptive and false advertising practices when marketing, distributing, and selling EltaMD Transparent Zinc Oxide Sunscreens. Allegations in the complaint claim the labeling falsely leads consumers to believe zinc oxide is the only “active UV sunscreen ingredient” in the product thereby making the product “mineral based.”

The plaintiffs allege in the complaint the sunscreen contains several chemical ingredients, including octocrylene, octinoxate and octisalate. The allegations also claim consumers are willing to pay a higher price for the sunscreen believing it is “transparent zinc oxide “as stated on the label when it contains significant levels of other chemicals. Other claims state the defendants “intentionally and recklessly” made these misleading claims about the sunscreen thereby violating New York and California consumer protection laws. Plaintiffs are seeking monetary relief, interest, a jury trial, and other relief.

If you have purchased EltaMD sunscreen and feel you have suffered damages as a result, please contact an attorney to determine if you qualify to file suit.


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