SI Staff Dec 22, 2022 In the era of college athletes cashing in, women seem to be quickly benefiting from the chance to monetize while in...
On3 Staff Report•12/20/22 For years, college football coaches have tried to assemble the perfect recruiting class. Deep down, however, they likely know there is no such...
Pete Nakos•12/15/22 Another stacked week of deals across the NIL landscape. Celsius, the sports energy drink, took advantage of the Heisman moment to sign Bryce Young...
ByDan Canova December 14, 2022 John Ruiz, a Miami alum, has been one of the biggest faces in the NIL space. Ruiz, who owns LifeWallet and...
Pete Nakos•12/22/22 Coincidentally, Nike’s stock surged Wednesday. Hours later, Oregon pulled off recruiting win after recruiting win. While the night ended with Ducks head coach Dan...
Jeremy Crabtree•12/22/22 Festivus came early on Wednesday. The secular holiday made famous on “Seinfeld” for practices such as “airing of grievances” doesn’t officially arrive until Friday....
Hurricanes booster John Ruiz working towards a Miami Sean Taylor Statue. The legacy of former Miami Hurricanes safety Sean Taylor needs special attention, and John Ruiz...
Gary Ferman•12/06/22 MSP Recovery / LifeWallet CEO John Ruiz burst into the NIL limelight a year ago when he began doing NIL marketing deals with Miami...
Booster-Funded NIL Expected to Decline Even as Overall Market Grows JohnWallStreet November 15, 2022·6 min read John H. Ruiz is the founder and CEO of MSP...
Story by Edgar Thompson, Orlando Sentinel • Nov 4, 2022 They like to do things big in Texas. NIL is no different. Case in point: Texas...